Playing to your Strengths

If you've ever worked in an environment where you're not using your key strengths, you'll know how frustrating, boring and de-motivating that can be.  Indeed, you're probably no longer working in that environment because you weren't allowed to use your strengths.

We all have things we're good at.  Mine happen to be listening, talking, writing and people, which is why I do the job I do.  Yes, I can sell and I enjoy selling, but it doesn't fulfil me.  Learning fulfils me and passing that learning onto others so they can reach their full potential is what really gets me out of  bed in the morning.

Notice what you enjoy because that's probably where your strengths lie.  It's likely that you enjoyed a subject at school - usually due to an inspirational teacher who's strength was teaching others.  You'll have noticed that those teachers who didn't possess strengths in this area were not inspirational in any way.

The subject you enjoyed most at school was likely to be where your strengths lay.  Mine were English Language and English Literature. It was absolutely not maths or computer studies because I was hopeless at both.  It's no accident then, that my career has led me to work with people (English Literature is basically the study of the human condition) and words: spoken and written.

Put me in a remotely technical role which requires analysis of data, spreadsheets and logic puzzles and you'll find me switching off almost instantly.

Think about what switches you off.  How do you react when your motivational buttons aren't being pressed?  You're probably good at keeping going for a while, but eventually you'll find something else more engaging to do.

As a leader or influencer in a business, how often do you assess the strengths of your team and play to them?  Are you forcing someone to carry out tasks that do not play to their strengths and what kind of results are you getting?

There are a range of jobs that need to be done in an organisation and your role as a leader or manager is to find the right people for those roles.  Yes, there will always be elements of a role that won't play to people's key strengths, but think about minimising the elements of that role they don't excel at and accentuating the ones they do excel at.

The classic scenario most businesses fail to recognise is that often the best sales people are the worst administrators.  The wise companies have sales support people who hoover up the admin trail created by sales people and leave their sales people to get on with the job of selling.  Conversely, I've not met many IT professionals who are great sales people, so find great sales people who understand IT and leave your IT people to get on with doing IT.  Everyone will be much happier and more productive in the long run.

When you want to find out what your strengths are and play to them, contact Rebecca on 07734 934084 or or visit